Shaping Wrocław’s Culture by Design
Cultural identity is shaped by the visuals that represent it, and Strefa Kultury Wrocław is a prime example of how branding and design can elevate local initiatives. Through a refined visual identity & art direction, each project and event was given a distinctive and cohesive look, reinforcing Wrocław’s vibrant cultural landscape. Whether through event branding, social media assets & templates, or event communication visuals, the goal was to create a lasting and meaningful connection with the community.
Client
strefa kultury wrocław | mikrogranty
DELIVERABLES
Branding & Identity Visual Identity Illustration Design Visual Identity & Art Direction Event Branding Social Media Assets & Templates Event Communication Visuals Ad Creatives Book Layout Print Materials (Programs, Posters) Collaboration with Government Institutions
Year
2019-2022
Role
Event & Visual Identity Direction
Illustration played a key role in bringing these projects to life. Custom-designed ad creatives, book layouts, and print materials—including programs and posters—ensured that each initiative had a unique yet recognizable aesthetic. A strong emphasis was placed on visual storytelling, enhancing engagement with audiences both online and offline.
A collaborative approach was essential in shaping the cultural narrative. Working closely with government institutions, the designs extended beyond single events, influencing broader city-wide cultural programs. Initiatives like Łączy nas Odra and Mikrogranty: Kamienice z Przedmieścia exemplify how branding and illustration can support public engagement and community-driven projects.
By blending branding & identity, illustration design, and strategic communication, each project contributed to shaping Wrocław’s cultural landscape. The result is a dynamic and evolving visual language that not only enhances cultural experiences but also strengthens their impact and reach.
