From Brand to Stage: Designing the Conference
Creating a memorable React Native EU experience required a seamless blend of branding, digital design, and physical event presence. From the event logo & branding to a comprehensive key style guide & art direction, every element was carefully crafted to reflect the innovation and community-driven spirit of the conference. A cohesive visual identity extended across presentation templates for speakers and partners, social media assets & templates, and a dynamic digital presence.
Client
React Native EU
DELIVERABLES
Visual Identity & Art Direction UX UI Design Custom Webflow Development Design System Stage & Booth Design On Site & Print Branding SEO & Email Marketing Automation Agency & Vendor Collaboration Speaker Kits & Presentation Templates Merchandise & Giveaways
Year
2020-2023
Role
Brand, Web & Event Experience Design & Strategy
A key focus was the UI/UX design for both desktop and mobile, alongside custom Webflow development to ensure a high-performance, scalable event platform. The event website was structured with a design system, incorporating branding & identity, market research & analysis, and positioning to create an engaging and accessible experience. A strong marketing strategy drove visibility, supported by social media campaign strategy & content, ad creatives (banners, videos, landing pages), and email marketing templates & automation for targeted outreach.
Beyond digital, the event experience extended to the physical space. A thoughtfully designed stage & booth experience included wayfinding, signage, and branding to guide attendees, while on-site branding such as banners, LED screens, and photo walls reinforced the conference’s identity. Speaker kits—featuring slides, virtual backgrounds, and templates—ensured consistency in presentations, while printed materials like badges, lanyards, programs, and posters added to the immersive event atmosphere.
The result was a fully realized event experience that connected branding, digital engagement, and on-site interactions. With elements like sponsorship & partnership decks, merchandise & giveaways, and strategic collaboration with agencies & vendors, every detail contributed to making React Native EU a standout experience, both online and on stage.
