Bringing React Conf Back with a Fresh Look
The return of React Conf called for more than just an event—it needed a fresh identity that captured the energy and innovation of the React community. With a focus on branding & identity, UX/UI design, and design systems, the goal was to create a cohesive visual experience that seamlessly connected the event’s digital and physical presence.
Client
Meta
DELIVERABLES
UX / ui DESIGN UI DESIGN DESIGN SYSTEMS visual identity Key style guide & art direction Event logo & branding Social media assets & templates Event communication visuals Ad creatives
Year
2023-2024
Role
Integrated Branding & UI Direction
The transformation began with a refined event logo & branding, supported by a key style guide & art direction that established a strong foundation for typography, colors, and iconography. A structured event style guide ensured consistency across all materials, from social media assets & templates to sponsorship and partnership decks. Clear and engaging event communication visuals, including newsletters and event updates, helped reinforce the brand’s presence.
The digital experience played a crucial role in engaging attendees. Detailed event microsite wireframes & prototypes guided the UI design for both desktop and mobile, while an event website style guide ensured consistency in font usage, colors, and UI components. A targeted social media campaign strategy & content was developed alongside compelling ad creatives such as banners, videos, and landing pages to maximize reach and engagement.
The result was a bold and dynamic event identity that elevated the React Conf experience. Every element—from the visual identity and product design to web design and event branding—was crafted to create a lasting impact and ensure React Conf stood out as a premier event in the tech community.
