Callstack - A Full-Scale Digital Transformation
Callstack, a leader in React and React Native consulting, needed a refreshed identity that aligned with its cutting-edge expertise. Their existing branding and website no longer reflected their industry leadership, so we set out to redefine their positioning, elevate their visual identity, and create a digital experience that speaks to both developers and business leaders.
Client
Callstack
DELIVERABLES
UX / UI DESIGN DESIGN SYSTEMS WEBFLOW DEVELOPMENT market reserach & analysis visual identity POSITIONING DEMAND GENERATION DEMAND CAPTURE LEAD GENERATION brand campaigns
Year
2020-2025
Role
Creative & Experience Design Lead | Creative Direction | Growth Strategy
We wanted to capture Callstack's unique blend of technical expertise and a business-friendly approach. Our goal was a clean, modern design that still felt approachable. This vision led us to a modern neo-grotesque font, cosmic retro-style illustrations beautifully crafted by Ada Zielinska, and geeky elements like a pixelated icon set – all coming together to create a new identity for the React universe.
The transformation extended to a complete custom Webflow development process, optimizing for SEO, CMS structure, and lead generation. We streamlined Callstack’s web design, integrating key tools like HubSpot and Zapier for a seamless workflow. Every element, from the website’s UX/UI to its campaign concept & messaging, was designed to improve performance and user experience.
Our design principles: ✦ Modern Simplicity: Color and visuals support, never overwhelm. We achieved visual rhythm through a clear grid and layout, with precise, geometric, and consistent typography. ✦ Content-First Design: We prioritized legibility, scannability, and a clear information hierarchy, respecting Callstack's technical focus. ✦ Modular Flexibility: Built on reusable components, the design offers flexible layouts and a consistent experience across all devices.